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Case Study

Smith & Downes

Create a 30 second video to promote their lingerie made under licence using Liberty of London fabrics.

“We knew how important it was to use video on our site in some way but had no clue how to even begin with this! Patty (of Klaxon Media) was recommended to us by our business mentor and what a pleasure it has been working with her. Patty’s extensive knowledge of the Fashion industry meant she directed and shot our promotional video with confidence and professionalism and the results are breath-taking. We are often asked who produced the video and we have no hesitation recommending her.”
Smith & Downes
How we did it

The challenge

We were called on last minute to shoot a fashion video in a strict one-hour window, during a break for their photographic catalogue shoot.

The solution

Having worked closely with top models and designers during the Milan, Paris, and London Fashion weeks working at ‘break-neck’ speed didn’t phase us!

We quickly built a rapport with the model, helping her become quickly engaged in the filming knowing that time was of the essence.


After a speedy recce of the location (a large stately home), we had to quickly seek out and deliver great images. We aimed to get the clothes flowing and look as appealing and glamorous as possible. The filming of the lingerie had to enhance and be in keeping with this Liberty branded material.



A beautiful, attention grabbing video that reinforces the Smith & Downes brand.


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